Initial SEO
This level of SEO begins once the development of the site is complete. At this stage, the client and project manager will meet again to discuss at length the commercial intentions of the site and the kinds of people and needs that the website is intended to meet. The purpose of this discussion will be to generate a list of words and phrases-20 to 100-that will be incorporated into Title Tags, Metatags, Top Level Content, Alt Tags, and other parts of the HTML coding of the site.
Further to this, the initial SEO will also generate a list of as many potential cross link opportunities that might exist. There are many free directories online where the URL and a brief description of the site can be included. These "cross-links" will allow people to discover your site from multiple places. They will also indicate to the Search Engines the "growing" popularity of your site...and therefore rank it more highly.
There are many issues to consider with SEO, and the IAM Project Manager will counsel you on most all of the areas of concern. At the end of this meeting, the plan will be formalized into a contract, and the IAM development team will implement the modifications. Once this step is complete, your site will begin to rank better on the search engines within the following 4-12 weeks. Once the initial optimization of a website is complete, the website will continue rank well, and its ranking will rise and fall according to a pattern that cannot be predicted. The website will retain a satisfactory ranking across time, and no further work really has to be done.
What does good raking mean? Well, don't expect that your website will rank in the top 5, 10, or even o n the top page. If the Site Development and Initial Optimization are done well, the site should consistently rank within the top 1 to 5 pages. To improve this becomes more challenging, and unfortunately more costly.