SEO(Search Engine Optimization)
This is a post-development service that helps your website rank on the major search engines. If for example, your business offers dog training services, you would hope that whenever someone searches on Google for "dog training" that our site pops up as one of the top listed sites. This is by no means a guarantee and it is by no means an easy feat.
There are billions of websites online, and although the number of business websites is likely a small percentage of these, they compete head to head with every single other website regardless of its purpose. How is this so? Website search engines find and rank websites according to many parameters both known ad unknown (Google, Yahoo, MSN, and others do not like to let all of the trade secrets go!). However, at the basic level, the search engines look for the following things:
Textual content: websites are coded with text...lines and lines of text-based co Search engines send out little software applications called "spiders" or "bots" that look for words and attempt to match them to the search phrases that users choose when they hunt for things online. When a match occurs, the website containing the word is listed in Google...somewhere! Perhaps 100 pages down and this is where Search Engine Optimization (SEO) begins. The goal I predict the words people might use to search for particular information, and to set the code of a website to “offer” that information when the spiders com searching. How is this done?
There are four levels of SEO. Site Development, Initial, Ongoing, and Paid Services.