Design
Good design makes websites appear and function as naturally, as strikingly, as usable, and as seamlessly as possible. The look and feel of well designed web pages is balanced, and the attention of viewers is guided by purposeful layout, color, and organization. Good design is timely and organic. It changes and evolves, and is typically guided by the master developers employed within the world's best online corporate entities and development houses. The tools typically used within the industry that allow for good fundamental design a Photoshop, Illustrator, and Flash. However, conceptual understandings of design layout, color, and typography are essential. Knowing the tools is one thing. Knowing how to apply them successfully is a completely different thing.
WHO---Professional web developers are good designers for presenting information onscreen. They are fully capable and professionally trained in traditional design concepts and the industry standard software tools that allow them to create original graphic presentations geared to particular commercial or other online needs. They have typically undergone formal training in these areas for months or perhaps years and their careers are focused in the area of design and development.