Programming
Programming is the key to the functionality of a highly successful website development, and once again relies on a additional set of tools, skills, and understandings. The ability to program for websites is also the dividing line between those who are professional in the trade, and those who are not. While a well structured and visually pleasing website is the first important step to a successful website, it is the programming incorporated into the site that generates "return value" and provides the interactive elements that will keep people coming back. This is as true for elements such as shopping carts as it is for cutting edge animations and online games...all highly dependent on programming. Programming, however, is also the most challenging skill set of web design. There are relatively few capable enough to create well programmed websites, and even fewer who have the communicative skills required to
WHO---Web programmers are highly trained individuals who have put themselves through intense training programs to learn what is essentially equivalent to software programming. They may use one or another of programming languages available to web development-each capable of accomplishing the same results: ASP, ASP.NET, PHP, JAVA, ColdFusion, VB, V.NET, etc. For the talented web programmer, one language is enough, and they can use it as fluently as their native spoken language. With it, they can weave any functionality required by a website. Talented developers in this regard are limited in number, and good programming is typically the most cost intensive element of web development.